TripAdvisor selects Mother as its new creative agency

As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several months ago.The new appointment is part of Needham, Massachusetts-based TripAdvisor’s move to assert itself as a destination for travelers—and advertisers—despite increasing competition from Google, Airbnb and h