Tostitos, Smartwater and other July Fourth campaigns to watch

After almost a year and a half indoors, the Fourth of July marks one of the first national celebrations since the onset of the coronavirus pandemic where Americans have been encouraged to gather, not distance. After a nationwide push for citizens to receive COVID-19 vaccinations, Americans are excited to celebrate Independence Day—and these companies are ready to celebrate too. Whether it’s an international vacation or a beer in your own backyard, these brands want to be by your side