17-06-2022 20:58 via adweek.com

Top Rank Is Fighting for a 24/7 Boxing Market

Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable. He's a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn't need much help navigating modern marketing. But a changing boxing landscape has the sport looking for...
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