Tips from the gaming industry on how to create brand fanatics

Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than a recurring touchpoint in a fan’s daily life; they can become a meaningful part of a fan’s identity. As we look at current trends in games marketing, some emerge as critical indicators for other brands looking to build passionate fan communities. Community, not customers
Marketers often view their audiences as consumers to move through a sales funnel towards