TikTok Reflects: The Difference In Taking The Road Not Traveled

As we began to reflect on 2020, our usual approach of looking back at the successes and challenges didn't pay homage to the year the way it deserves. As a community, we all experienced the weight of 2020 in different ways. This year isn't about crisp and tidy highlights with key takeaways and perfected copy points. So instead, I've written a poem to try and capture the spirit of what we experienced this year at TikTok, as individuals, and as a marketing community. May we all support one another