This THC Beverage Brand Has a Lot to Teach Marketers About Pride Month Authenticity

Cann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with 11 candy-colored billboards and 20 wild postings in Los Angeles, San Francisco and Chicago. The gay-owned startup--which pulled in $3 million in sales in its first year, 2020, and expects to triple that revenue in...