This Banking Ad Gets Strangely Existential in the Middle of a Hardware Store

A lot of advertising targeting small-to-medium-sized businesses blurs together--think twee shots of independent bakers or shopkeepers, with sentiments about supporting local and managing a trade. The latest ad from British finance company Barclaycard Business starts in a similar way, but then devolves into an existential crisis in the middle of a hardware store. The campaign,...