This award-winning creative sucked at self-promotion, so his friends did this

Award-winning freelance creative Joe Fallon has many credits to his name—among them, VW’s “Drivers Wanted” campaign, including the classic “Bubble Boy” spot in which an office worker stuck in a monotonous 9-to-5 rut sees hope in the form of a convertible Beetle. Yet while he’s helped to make brands famous, he hasn't been great at getting his own name out there. According to Pete Shamon, a friend and fellow creative who’s worked with Fallo