This app wants to know how much crap you're willing to share online

Into a world of digital oversharing, a microbial science company called Seed is launching a social media campaign for people to quite literally dump data—by sharing pictures of their excrement, hashtagged #GiveAShit. No, it’s not meant to complete the loop that begins with Instagram photos of people’s meals. This is allegedly about science, aimed at improving gut health. And it’s also not just geared towards getting people to put their crap on social media.