These Clever Billboards Are at Dog-Eye Level to Promote Jinx’s First Deal With Target

Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year. Now the celebrity-backed startup is branching into Target, with a 400-store rollout--and it's kicking off its biggest marketing push to date....