There’s Value in Thinking Different—Here’s to the ‘Crazy Ones’

The value of "different" thinkers--the "crazy ones," as Apple called them back in the '90s--has never been greater. While many claim to want innovation, all too often the emphasis is placed on the wrong things--things like school education or experience in the "right" agency for the requisite amount of time. Such qualifications are almost anti-originality;...