There’s More to eBay’s Nostalgic French ‘Comeback’ Ad Than First Meets the Eye

In recent years big budget TV campaigns have embraced the trend of "sadvertising"--telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000. "The Camera," directed by Vincent Lobelle, starts...