The Trade Desk, Magnite and Innovid Form CTV Pact

The Trade Desk, Magnite and Innovid have teamed up to form a one-stop shop to programmatically buy, create and serve interactive CTV ads to specific households. The alliance was launched by Innovid, which operates a commonly-used ad server, and aims to offer advertisers more interactive ads on connected TVs, whereby viewers can scan QR codes...