The Top 5 Creative Brand Ideas You Need to Know About Right Now: October 21, 2019

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Gem Spa: 'Schitibank,' DCX Growth AcceleratorAt number five, agency DCX Growth Accelerator, the shop behind Payless Shoes’ Palessi stunt, was behind yet another standout experiential idea. To help the struggling deli Gem Spa, a legendary institution in New York City, the agency transformed it into a satirical big bank, Schitibank, to call attention to its plight as a small business in