30-06-2020 11:00 via adage.com

The top 5 creative brand ideas you need to know about right now: June 30, 2020

Welcome to the top 5 creative brand ideas you need to know about right now.5.Starburst: ‘Best Enjoyed Vertically,’ DDB ChicagoIn a refreshing change of pace, a clever candy campaign that’s just about candy. Starburst came out with Swirlers, its first “vertically-shaped” candy. So to promote it, it created silly ads best viewed in the vertical format. DDB Chicago conceived the idea, directed by Smuggler’s Guy Shelmerdine.   4.State of New York: &
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