The next billion-dollar brand will be built on TV

For every three-person startup selling T-shirts on Instagram, there is another Glossier or Casper building toward becoming a billion-dollar business. How will they get there? To date, direct-to-consumer brands have been focused on sending targeted ads to consumers via premium online video. Now, some major DTC brands are now starting to take their marketing to the next level by using television to reach their target audience. The same data these brands have been leveraging to find audiences in a