The New York Times' campaign is a creative masterwork that moved business

The New York Times’ “The Truth Is Worth It” has already garnered accolades across the industry circuit, and last year was the first campaign to earn both the Film and Film Craft honor at the Cannes Lions International Festival of Creativity. The campaign’s seamless, artful weaving of copy, sound and documentary footage and photos dramatically illustrates the painstaking and often dangerous path that Times journalists take to get to the truth, demonstrating the good report