The good news about data

If you’ve read the headlines over the past year, it’s hard to ignore that the consumer relationship to the digital advertising industry is strained. Data breaches, offensive content and bad targeting have eroded public trust in what we do and often reflect poorly on brands associated with these incidents.Admittedly, there is plenty of clean-up to do regardless of what corner of the industry you are in. That said, little is publicized or widely known about the positive impact that dat