07-09-2019 12:00 via adage.com

The FTC’s rules for ‘Made in USA’ marketing are getting a fresh look

Against the backdrop of the U.S.-China trade war, government regulators are considering strengthening rules related to false “Made in the USA” marketing claims, which some consumer advocates say lack teeth.According to Federal Trade Commission policy dating back to 1997, when products make a “Made in the USA" claim, the marketer “should have a reasonable basis for asserting that ‘all or virtually all’ of the product is, in fact, made in the United States.
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