The drone is the message

If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium?Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what really matters because the medium (e.g. television) is what shapes and defines a culture.And so we tend to think of media as the medium. McLuhan, however, had a much broader definition. He arg