The brief: Agencies are strange

It was a wacky week in the agency world, but really, when are things not wacky in adland? It might be more accurate to say it was a normal week. Ah, I digress. Think what you will of the following initiatives.Ad Age’s I-Hsien Sherwood reports Mirum Helsinki collected its employees’ actual sweat—while they were riding exercise bikes, doing yoga, eating spicy chicken wings, etc.—infused it into a fragrance, “Creative Essence,” and will be sending the eau de toil