The audience you’re missing out on when you overlook audio

Think about how much you invest in understanding and reaching your target customer in this cord-cutting, voice-driven, earbud era. As demands for audience attention grow, cutting through the clutter seems to be more challenging every day.Smart speakers. Connected cars. Digital personal assistants. Our world is becoming increasingly screenless and voice-led. People now spend nearly a third of their waking hours with audio—and almost an hour more if they’re on certain platforms, such a