18-01-2017 13:00 via adage.com

#TBT: As Mondelez Sells Vegemite, Remember This Hit Song for the Hit Yeast Spread

Mondelez International is getting out most of the grocery business in the land down under, saying goodbye to Vegemite and many other brands.Mondelez, which despite its exotic name is based in the Chicago suburb of Deerfield, Ill., plans to sell most of its grocery business in Australia and New Zealand to Bega Cheese Limited for $460 million AUD (roughly $345 million).Vegemite, the iconic spread made from yeast extract, is the best known product being sold. Mondelez is shedding other brands as w
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