Target and Disney team up on media offering for advertisers

Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN, will be able to see if their ad spurred product sales on a Target shelf, for example. The offering is specific to Disney’s linear TV channels and excludes properties such as Hulu or Disney Plus