Talking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’

A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's version of iconic ad series like "Got Milk?" and "Beef, It's What's for Dinner." But what, exactly, would such a campaign look like?...