14-02-2022 21:15 via adage.com

Super Bowl Alert: Which commercials won big, which fell flat and what it means for marketing

I’m Ad Age Editor Jeanine Poggi, taking one last look at all of the Super Bowl LVI commercials. Now that the game is over we can get to the real game—the analysis of the ads.
 Incrementally-more-fun-Bowl That’s how Ad Age staffers Judann Pollack and Simon Dumenco described this year’s crop of Super Bowl commercials in our annual review. Whether it was the Crypto Bowl thanks to the onslaught of cryptocurrency brands in this year’s game, the celebrity bowl d
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