Super Bowl Alert: The latest unlikely entrant and the return of E-Trade

Hello Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, continuing our countdown to Super Bowl LV. In the days leading up to the game, which will air on CBS on Feb. 7, Ad Age brings you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.Latest unlikely entrantUnilever’s Hellmann’s is joining a growing list of first-time Super