Super Bowl alert: Big Game ads recycle ideas, borrow characters

Good afternoon Super Bowl junkies,I'm Jeanine Poggi, Ad Age's senior editor, here with the final edition of our Super Bowl Alert in 2020. Once again, this year failed to produce very many commercial standouts. The desire to not provoke controversy and steer clear of anything divisive, resulted in bland ads that utilized recycled material and quite literally borrowed from each other.Just under 100 million people tuned in to see these ads on Fox—oh yeah, and to watch the Kansas Cit