04-12-2020 23:13 via feeds.adweek.com

Stephen Curry’s Brand Could Usher In a New Era at Under Armour

Look out Air Jordan. This week, Golden State Warrior athlete Stephen Curry became the latest athlete to debut his own brand in partnership with a major athletic label--Under Armour. The deal is similar to Nike's with Michael Jordan and Lebron James, widely considered to be the two greatest basketball players of all time. Curry's a...
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