Squeezed by Google, TripAdvisor switches up media strategy

As Google ramps up its own travel offerings, online travel agencies are beginning to change up their strategies in retaliation. The latest move comes from TripAdvisor, which today announced it has consolidated its global media account with Havas Media Group, following a review that began in early 2019.Havas had been serving large chunks of the account via Havas Edge in the U.S. and Canada since 2017, and with Havas Edge sibling shop All Response Media in the U.K. But Massachusetts