Spuds MacKenzie returns, sort of. Plus, a Big Tech antitrust probe: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.The reincarnation of Spuds MacKenzie
Spuds MacKenzie was Bud Light's pitchman (errr, pitchdog?) in the '80s; now a brand of dog treats is using the famous name. A company called Spuds Ventures holds the trademark registrations for the name when it comes to pet products, and its planned lineup i