Spotify Is Ad Age's 2018 In-House Agency of the Year

Popular playlist RapCaviar became a cultural phenomenon in 2017, kickstarting careers and helping to shape modern-day hip-hop. It was "identified as a company priority to build out as a sub-brand, as something that could meaningfully connect with artists as well as our core hip-hop audience," Jantos says. So the team collaborated closely with RapCaviar's creator, Global Head of Hip-Hop Tuma Basa, and first created the brand identity with Spotify's in-house designers."Once we had that," says Bod