Spark Foundry retains Mattel's U.S. media business after review

Mattel has retained Publicis Media's Spark Foundry as its media agency of record in the U.S. following a global review that began in the first quarter of 2019, people close to the business told Ad Age.Those people said Mattel also sent its media planning and buying duties in Canada to Spark Foundry, which competed against Interpublic's UM in the global pitch. Carat was the incumbent in several of Mattel's markets including Canada, but it is unclear if the Dentsu Aegis Network