Soup's on! Bring in the Manhandlers

Oh. Oh dear. Oh no. First of all, let’s all give Campbell’s a pass on this one. Who among us would want to be remembered for our cheeky humor, taken out of context 50 years after the fact? And yet. Here we have a soup company presumably worried that its core product wasn’t macho enough to consume without shame. The solution: A new line called “Manhandlers,” introduced in 1968—a terrible year in American history by just about any measuring stick.According