13-11-2018 16:30 via adage.com

SodaStream, soon to be owned by PepsiCo, mocks classic Coke ad

"Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life," SodaStream CEO Daniel Birnbaum said in a statement. "In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging."SodaStream has been targeting big soda companies for years. So while the approach is not new, the spot
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