Snapchat’s Biggest Advertiser Is… TikTok

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer's ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single biggest advertiser on Snapchat. The firm's analysis shows that TikTok's U.S. ad spend quadrupled between...