19-03-2019 08:00 via adage.com

Snapchat finally starts paying creators

Right around Cyrene Quiamco's 30th birthday, Snapchat came through with a gift: a brand hookup. The popular Snapchatter, who goes by CyreneQ, was selected to help promote McDonald's new donut sticks.Over the past two weeks, she has posted videos on Snapchat about the churro-shaped pastries; she has created a Lens featuring a box of donut sticks with powdered sugar sprinkling down; and she has shared them with her Snapchat sidekick Ele, an augmented-reality character on the platform that she cre
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