Snapchat extends video ad limit to 3 minutes, but viewers can still skip

Snapchat is relaxing its time constraints for ads, allowing marketers to deliver videos of up to three minutes long, instead of the 10-second cap that has been in place since the platform first started showing commercials in 2014.On Tuesday, Snapchat was set to announce the new time limit on video ads during Advertising Week in New York City. “Snapchat pioneered vertical video and we were one of the early creators of mobile premium content,” says David Roter, Snapchat&rsquo