23-07-2019 23:57 via adage.com

Snapchat attracts 13 million new daily users thanks to gender-swap filter

Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks. It's a significant boost in traffic that has renewed the company's credibility with advertisers, who are starting to pile into the platform.On Tuesday, Snapchat shared its second-quarter results, reporting a record high of 203 million daily users, up from
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