Snap Scoops Up Virtual Apparel-Sizing Company Fit Analytics for Ecommerce Expansion

Snap Inc.'s latest acquisition may be a perfect fit to lure apparel brands to advertise on its platform. On Wednesday, Snapchat's parent announced it had acquired Berlin-based size recommendation engine Fit Analytics, which counts over 18,000 retailers and brands as users of its solutions. Terms were not disclosed. The company's flagship product, Fit Finder, helps...