Six takeaways from Ad Age Next: A revolution in sound

Video by Red Hawk FilmsOn September 17, Ad Age partnered with Universal Music Group for a daylong conference that covered advertising’s “Revolution in Sound,” including audio branding, sonic logos and the latest music marketing strategies.Here are some key takeaways from the music and marketing experts at the event:1. Think big picture when considering an audio identity for your brand.When Mastercard was looking for a sound to accompany the highly recognizable interlocking circ