Shopify CMO Jeff Weiser on international growth and cannabis ads

Shopify has become the shining star in the d-to-c space, helping brands not only with their operational e-commerce sales, but also marketing and customer acquisition. Shopify CMO Jeff Weiser recently met up with Ad Age during Advertising Week to discuss the platform’s latest moves, such as a new focus on international growth, launching its first marketing campaign and opening up its tools to CBD sellers. This year, Weiser says the Ontario-based company is focusing more on powering its