Screenvision's CEO on why advertisers should take a look at in-theater advertising

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision.“The audience is a uniquely engaged audience,” Partilla told Ad Age on the sidelines of the Association of National Advertisers’ “Masters of Marketing” conference in Orlando this month.Clearly, as the CEO of a company that runs ads on roughly 15,0