Salesforce launches a global ad campaign to tell people what it does

Although most people have likely heard of Salesforce and its larger-than-life CEO, Marc Benioff, the company says most people aren't sure what it exactly does.“Over the last six months, we’ve done a lot of research to learn more about what the Salesforce brand means to people,” Stephanie Buscemi, CMO at Salesforce, says in a blog post, adding that “people still don’t understand well enough what we exactly do.” The $130-billion company, which Kantar says i