Safeguarding influencer culture with good, old-fashioned transparency

Influencer culture is now a powerful industry fully supported by global companies and powered by the cult-to-fame trajectories of internet personalities. The authenticity of online and video influencers, and the valuable loyalty of their audiences, has driven brands to invest significant ad spend in the community.But where there is money, there is exploitation. Within the industry, we’ve seen a rise in the amount of fraudulent activity across influencer platforms. As the CEO of an influenc