Russell Stover doesn't want to be your grandma's chocolate anymore
Russell Stover, the 96-year-old chocolate brand, is refreshing its image for the modern chocoholic.The company, whose box once served as a prop in this heavily quoted scene from Forrest Gump, is updating its packaging, ditching its least popular flavors and, this week, launching a multimillion-dollar television buy, the company's first big TV spot in two decades. "Russell Stover is seen as your grandma's brand. We wanted to modernize it and make sure people realize it was a b
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