Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste

In 2009, Craig Dubitsky had a radical idea: Personal care products should be friendly to consumers, animals and the environment. Thus Hello Products--a line of natural personal care products including a charcoal toothpaste Dubitsky says you can eat--was born. And it is in delighting customers with affordable, cruelty-free, natural products that are made in America...