22-09-2017 15:30 via adage.com

Rihanna's Fenty Line is a Wake-Up Call for the Retail Industry

Consumers thirsty for non-Caucasian-targeted products are starting to get their due from retail brands.Earlier this month, for instance, Rihanna debuted Fenty Beauty, a "Beauty for All" collection that offers products for every skin tone -- think 40 different shades of foundation. The line, the latest from the trend-setting singer/designer, was met with immediate enthusiasm from consumers who were used to being ignored.Finally got my hands on @fentybeauty yesterday and I literally cannot stop t
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