Rideshare Rules: What Advertisers Can Learn From Everyday Conversations

Some of the most heartfelt conversations I’ve had have been with Uber, Go-Jek, Careem, Miwhip and New York City taxi drivers. Whether in the U.S., U.K., India, Africa or Indonesia, I’m constantly learning about the human experience during moments I spend riding in cars with strangers. More often than not, the safe space of a time-bound automotive capsule allows the driver and me to establish a momentary connection when we get to be vulnerable and share who we are and, most importantl