16-02-2018 22:40 via adage.com

Reversing Course, Diet Pepsi Goes All-In on Aspartame

PepsiCowhich faced a consumer backlash after it pulled aspartame from Diet Pepsi in 2015is making a full reversal and will once again use the controversial sweetner in the soda's mainstream variety.The brand yanked aspartame in mid-2015, replacing it with with sucralose and acesulfame potassium, known as Ace-K. But the move backfired as loyalists clamored for the original formula. So in 2016, the brand brought back the aspartame versionbut only in limited quantities marketed as "classic sweeten
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